Musica Viva
Musica Viva is a creative design project that reimagines Josef Müller-Brockmann’s iconic Musica Viva poster as a dynamic, animated vinyl record. By bringing the static poster to life, the project transforms it into a playful and engaging visual experience. The animation features Gloria Estefan’s "Ayer" as the central soundtrack, with the album Mi Tierra visually represented as the spinning record. To honor the poster’s formal German origins, the animation begins with Clara Schumann’s "Ich Stand in Dunklen Träumen," creating a deliberate contrast that playfully subverts expectations. This project blends design, animation, and music, offering a fresh and personal reinterpretation of a classic work.
Client
DELIVERABLES
Animation Visual Design
Year
2020
Role
Motion Designer, Visual Designer, Animator
The design focused on the idea of "musica viva" as a Spanish expression, aiming to bring a sense of cultural vibrancy to what I saw as a very sanitized, clinical design. While creating the piece, I was deeply immersed in Gloria Estefan’s music, and I felt that incorporating a Spanish-speaking representation would add a poetic and lively contrast to the original poster. To achieve this, I quickly designed a vinyl record featuring Gloria Estefan’s album Mi Tierra, matching its colors to the predominant tones of the poster. This addition injected something fun, new, and unique into the work, blending the structured Swiss design with the warmth and energy of Latin music.
Cultural Reinterpretation & Visual Identity
The design focused on the idea of "musica viva" as a Spanish expression, aiming to bring a sense of cultural vibrancy to what I saw as a very sanitized, clinical design. While creating the piece, I was deeply immersed in Gloria Estefan’s music, and I felt that incorporating a Spanish-speaking representation would add a poetic and lively contrast to the original poster. To achieve this, I quickly designed a vinyl record featuring Gloria Estefan’s album Mi Tierra, matching its colors to the predominant tones of the poster. This addition injected something fun, new, and unique into the work, blending the structured Swiss design with the warmth and energy of Latin music.
Final Frame
Musica Viva
Musica Viva is a creative design project that reimagines Josef Müller-Brockmann’s iconic Musica Viva poster as a dynamic, animated vinyl record. By bringing the static poster to life, the project transforms it into a playful and engaging visual experience. The animation features Gloria Estefan’s "Ayer" as the central soundtrack, with the album Mi Tierra visually represented as the spinning record. To honor the poster’s formal German origins, the animation begins with Clara Schumann’s "Ich Stand in Dunklen Träumen," creating a deliberate contrast that playfully subverts expectations. This project blends design, animation, and music, offering a fresh and personal reinterpretation of a classic work.
Client
DELIVERABLES
Animation Visual Design
Year
2020
Role
Motion Designer, Visual Designer, Animator
The design focused on the idea of "musica viva" as a Spanish expression, aiming to bring a sense of cultural vibrancy to what I saw as a very sanitized, clinical design. While creating the piece, I was deeply immersed in Gloria Estefan’s music, and I felt that incorporating a Spanish-speaking representation would add a poetic and lively contrast to the original poster. To achieve this, I quickly designed a vinyl record featuring Gloria Estefan’s album Mi Tierra, matching its colors to the predominant tones of the poster. This addition injected something fun, new, and unique into the work, blending the structured Swiss design with the warmth and energy of Latin music.
Cultural Reinterpretation & Visual Identity
The design focused on the idea of "musica viva" as a Spanish expression, aiming to bring a sense of cultural vibrancy to what I saw as a very sanitized, clinical design. While creating the piece, I was deeply immersed in Gloria Estefan’s music, and I felt that incorporating a Spanish-speaking representation would add a poetic and lively contrast to the original poster. To achieve this, I quickly designed a vinyl record featuring Gloria Estefan’s album Mi Tierra, matching its colors to the predominant tones of the poster. This addition injected something fun, new, and unique into the work, blending the structured Swiss design with the warmth and energy of Latin music.
Final Frame