Musica Viva
Musica Viva is a creative design project that reimagines Josef Müller-Brockmann’s iconic Musica Viva poster as a dynamic, animated vinyl record. By bringing the static poster to life, this project transforms it into a playful and engaging visual transition. The animation features Gloria Estefan’s "Ayer" as the central soundtrack, with the album Mi Tierra visually represented as the spinning record in the end. To honor the poster’s formal German origins, the animation begins with Clara Schumann’s "Ich Stand in Dunklen Träumen," creating a deliberate contrast that playfully subverts expectations. This project blends graphic design, animation, and music, offering a fresh and personal reinterpretation of the poster.
Client
DELIVERABLES
Animation Visual Design
Year
2020
Role
Motion Designer, Visual Designer, Animator
The design focused on interpreting Musica Viva through its meaning as a Spanish expression, using that perspective to introduce a sense of cultural vibrancy into what I perceived as a highly sanitized and clinical design. While developing the project, I was deeply immersed in the music of Gloria Estefan, and I felt that incorporating a Spanish-speaking musical presence would create a poetic and lively contrast to the formal restraint of the original poster. To realize this idea fully, I designed an animated vinyl record featuring Mi Tierra, carefully matching its color palette to the dominant tones of Josef Müller-Brockmann’s composition. The record ultimately becomes the centerpiece of the animation, transforming the static poster into a playful visual transition driven by rhythm and movement. To further acknowledge the poster’s German and Swiss modernist origins, the animation opens with Clara Schumann’s Ich stand in dunklen Träumen before shifting into Gloria Estefan’s Ayer, deliberately subverting expectations through the transition from restrained classical music into the warmth and energy of Latin music. By blending structured Swiss modernist design with animation and culturally expressive music, the project reinterprets Musica Viva as something more personal, vibrant, and alive.

Cultural Reinterpretation & Visual Identity
The design focused on interpreting Musica Viva through its meaning as a Spanish expression, using that perspective to introduce a sense of cultural vibrancy into what I perceived as a highly sanitized and clinical design. While developing the project, I was deeply immersed in the music of Gloria Estefan, and I felt that incorporating a Spanish-speaking musical presence would create a poetic and lively contrast to the formal restraint of the original poster. To realize this idea fully, I designed an animated vinyl record featuring Mi Tierra, carefully matching its color palette to the dominant tones of Josef Müller-Brockmann’s composition. The record ultimately becomes the centerpiece of the animation, transforming the static poster into a playful visual transition driven by rhythm and movement. To further acknowledge the poster’s German and Swiss modernist origins, the animation opens with Clara Schumann’s Ich stand in dunklen Träumen before shifting into Gloria Estefan’s Ayer, deliberately subverting expectations through the transition from restrained classical music into the warmth and energy of Latin music. By blending structured Swiss modernist design with animation and culturally expressive music, the project reinterprets Musica Viva as something more personal, vibrant, and alive.
Final Frame

Musica Viva
Musica Viva is a creative design project that reimagines Josef Müller-Brockmann’s iconic Musica Viva poster as a dynamic, animated vinyl record. By bringing the static poster to life, this project transforms it into a playful and engaging visual transition. The animation features Gloria Estefan’s "Ayer" as the central soundtrack, with the album Mi Tierra visually represented as the spinning record in the end. To honor the poster’s formal German origins, the animation begins with Clara Schumann’s "Ich Stand in Dunklen Träumen," creating a deliberate contrast that playfully subverts expectations. This project blends graphic design, animation, and music, offering a fresh and personal reinterpretation of the poster.
Client
DELIVERABLES
Animation Visual Design
Year
2020
Role
Motion Designer, Visual Designer, Animator
The design focused on interpreting Musica Viva through its meaning as a Spanish expression, using that perspective to introduce a sense of cultural vibrancy into what I perceived as a highly sanitized and clinical design. While developing the project, I was deeply immersed in the music of Gloria Estefan, and I felt that incorporating a Spanish-speaking musical presence would create a poetic and lively contrast to the formal restraint of the original poster. To realize this idea fully, I designed an animated vinyl record featuring Mi Tierra, carefully matching its color palette to the dominant tones of Josef Müller-Brockmann’s composition. The record ultimately becomes the centerpiece of the animation, transforming the static poster into a playful visual transition driven by rhythm and movement. To further acknowledge the poster’s German and Swiss modernist origins, the animation opens with Clara Schumann’s Ich stand in dunklen Träumen before shifting into Gloria Estefan’s Ayer, deliberately subverting expectations through the transition from restrained classical music into the warmth and energy of Latin music. By blending structured Swiss modernist design with animation and culturally expressive music, the project reinterprets Musica Viva as something more personal, vibrant, and alive.

Cultural Reinterpretation & Visual Identity
The design focused on interpreting Musica Viva through its meaning as a Spanish expression, using that perspective to introduce a sense of cultural vibrancy into what I perceived as a highly sanitized and clinical design. While developing the project, I was deeply immersed in the music of Gloria Estefan, and I felt that incorporating a Spanish-speaking musical presence would create a poetic and lively contrast to the formal restraint of the original poster. To realize this idea fully, I designed an animated vinyl record featuring Mi Tierra, carefully matching its color palette to the dominant tones of Josef Müller-Brockmann’s composition. The record ultimately becomes the centerpiece of the animation, transforming the static poster into a playful visual transition driven by rhythm and movement. To further acknowledge the poster’s German and Swiss modernist origins, the animation opens with Clara Schumann’s Ich stand in dunklen Träumen before shifting into Gloria Estefan’s Ayer, deliberately subverting expectations through the transition from restrained classical music into the warmth and energy of Latin music. By blending structured Swiss modernist design with animation and culturally expressive music, the project reinterprets Musica Viva as something more personal, vibrant, and alive.
Final Frame
