San'thulu
San'thul is a fictional introductory piece for a show that delves into the mysterious world of scripts, centering on a holiday-themed episode that uncovers the cult of Santa Claus and hints at his otherworldly powers. Created as part of a collaborative project with classmates, it introduces a fictitious broadcasting company called "Up the Totem Pole," weaving together eerie elements like Christmas/Eldritch totems, newspaper clippings, and photographs of missing children. The project merges festive cheer with a dark, investigative narrative, offering a chilling and thought-provoking twist on holiday folklore.
Client
DELIVERABLES
Concept Development Visual Design Narrative Design
Year
2019
Role
Creative Direction, Animator
Moodboard
San'thul is a fictional introductory piece for a show that explores the mysterious world of scripts, focusing on a holiday-themed episode that delves into the cult of Santa Claus and hints at his otherworldly powers. Created as part of a collaborative project with classmates, it features a fictitious broadcasting company called "Up the Totem Pole" and includes eerie elements like Christmas/Eldritch totems, newspaper clippings, and photographs of missing children. The project blends festive themes with a dark, investigative narrative, offering a unique and unsettling take on holiday folklore.

Test Concept
The original concept explored the unsettling idea of Christmas and Santa Claus being tied to the disappearance of children. This was visually brought to life through Christmas/Eldritch totems displayed in cases, alongside newspaper clippings and photographs of missing children arranged to spell out the title "San'thulu" when viewed in sequence. While the final version evolved, it preserved these core elements, maintaining the eerie, investigative tone that defines the piece. Through San'thul, I aimed to challenge traditional holiday narratives, blending the familiar with the uncanny to create a haunting and immersive experience.
Assets










San'thulu
San'thul is a fictional introductory piece for a show that delves into the mysterious world of scripts, centering on a holiday-themed episode that uncovers the cult of Santa Claus and hints at his otherworldly powers. Created as part of a collaborative project with classmates, it introduces a fictitious broadcasting company called "Up the Totem Pole," weaving together eerie elements like Christmas/Eldritch totems, newspaper clippings, and photographs of missing children. The project merges festive cheer with a dark, investigative narrative, offering a chilling and thought-provoking twist on holiday folklore.
Client
DELIVERABLES
Concept Development Visual Design Narrative Design
Year
2019
Role
Creative Direction, Animator
Moodboard
San'thul is a fictional introductory piece for a show that explores the mysterious world of scripts, focusing on a holiday-themed episode that delves into the cult of Santa Claus and hints at his otherworldly powers. Created as part of a collaborative project with classmates, it features a fictitious broadcasting company called "Up the Totem Pole" and includes eerie elements like Christmas/Eldritch totems, newspaper clippings, and photographs of missing children. The project blends festive themes with a dark, investigative narrative, offering a unique and unsettling take on holiday folklore.

Test Concept
The original concept explored the unsettling idea of Christmas and Santa Claus being tied to the disappearance of children. This was visually brought to life through Christmas/Eldritch totems displayed in cases, alongside newspaper clippings and photographs of missing children arranged to spell out the title "San'thulu" when viewed in sequence. While the final version evolved, it preserved these core elements, maintaining the eerie, investigative tone that defines the piece. Through San'thul, I aimed to challenge traditional holiday narratives, blending the familiar with the uncanny to create a haunting and immersive experience.
Assets









